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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate quickly. You pointed out expecting 5070% volumes. That's sobering. I've even seen cases where it's simply 2530% at launch. It underscores how critical capital structure is. Yes. The majority of small development ideas like ours count on equity, not debt.
Brand Expansion News and Local 2026 MilestonesSo you need equity sponsors who think in the vision and the team. Another lesson: you require to open 4 to six shops in a new market within two to 3 years. That's expensive, however it develops critical mass, develops awareness, and justifies above-store management. Without it, you remain slow and unprofitable.
Brand Expansion News and Local 2026 MilestonesAt Chop Shop, we intentionally built strong bases in Phoenix and Dallas initially. That gave us the success to withstand sluggish starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas also where our group lived. Having the entire group in-market to support shops, hire, and ensure culture was big.
Individuals frequently undervalue how important team is to scaling. How have you approached structure and scaling your team? This is something I'm really happy with. Our group took all the important things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We stress development frame of mind and career pathing.
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