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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate quickly. You discussed expecting 5070% volumes. That's sobering. I've even seen cases where it's just 2530% at launch. It underscores how important capital structure is. Yes. The majority of small development principles like ours count on equity, not debt.
How to Navigate 2026 Corporate Milestones
You require equity sponsors who think in the vision and the group. Another lesson: you need to open 4 to six stores in a new market within 2 to 3 years. That's expensive, however it creates crucial mass, builds awareness, and validates above-store leadership. Without it, you stay slow and unprofitable.
How to Navigate 2026 Corporate Milestones
And we were fortunate that Dallasour second marketwas likewise where our team lived. Having the entire group in-market to support stores, hire, and ensure culture was huge.

Individuals frequently underestimate how vital group is to scaling. Our team took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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How to Scale 2026 Corporate Milestones