Smart Ways to Boost Brand Share via Expansion thumbnail

Smart Ways to Boost Brand Share via Expansion

Published en
5 min read


AI chatbots can respond to often asked guest concerns, decreasing front desk and customer care work so these employees can focus on more complex matters and on producing meaningful visitor interactions. AI analysis of facilities and equipment can expect issues, while agentic AI can handle repairs and order parts autonomously, decreasing the risk of outages and costly emergency situation repairs.

Agentic AI can examine meal and beverage offerings, buyings, and success to immediately order brand-new inventory and suggest rate or menu adaptations. According to EHL Assistant Professor Dr. Jie Yu Kerguignas, hospitality leaders "aspire to try out tools that empower workers." As EHL alumnus, Vice President at Apaleon, and hospitality tech professional, Florian Montag states, using AI is not about "robots replacing individuals" but about developing a collaborative dynamic where digital assistants deal with routine complexity autonomously, releasing human employees to do what they do best: provide authentic hospitality.

AI can likewise support psychological health and job fulfillment by minimizing recurring tasks and enabling more balanced workloads. Where examining large sets of visitor data utilized to be labor-intensive, AI can effectively determine patterns and make actionable suggestions. As customization has actually become progressively crucial in current years, the significance of this opportunity can't be downplayed.

On the other hand, increased customer privacy awareness and issues might make a sector of tourists lean towards brand names that do not appear to gather as much visitor data (Qualtrics, Deloitte). AI brings hospitality online marketers both brand-new chances and brand-new challenges. As an increasing number of tourists turn to AI for travel research and even to book journeys, hospitality brand names require to acquire exposure in the LLMS that tourists use.

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For business with restricted marketing resources, choices may need to be made, as those who move now have a chance to get ahead of the competition.

Commercial Growth Through Hospitality Expansion

Online marketers can focus on technique as AI handles data analysis, repetitive jobs, and online brand monitoring. With the increased opportunities that AI brings come risks. Dr Reza Etemad-Sajadi highlights that AI needs to be implemented properly, with safeguards for privacy, information security, and ethical considerations. With AI using up a growing function in hospitality processes, employee retention hinging not simply on reimbursement however likewise on fulfilment and wellness, and the market struggling with high turnover and ongoing staffing scarcities, adopting a people-first approach is crucial.

People-first hospitality is driven by human-centric leaders who understand the significance of emotional intelligence and focus on the needs and wellness of workers. These leaders are 4 times more most likely to keep personnel and 22 times most likely to drive high efficiency. This isn't surprising, as employees who feel safe and supported are more likely to take agency, communicate openly, share ideas, and experiment.

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A study by EHL Professor of Organizational Behavior Dr Stefano Borzillo with the University of Applied Sciences HES-SO showed that Gen-Z hospitality trainees stress "the requirement for flatter hierarchies, transversal cooperation, and project-based work" while likewise revealing "concern over hazardous cultures, harassment, and the problem of 'greenwashing', calling instead for genuine leadership and a noticeable commitment to diversity, inclusion, and Corporate Social Obligation (CSR)," hence Dr Borzilo. A people-first technique isn't simply helpful for younger employees. EHL Professor Dr Bertrand Audrin says that the business world and industry should not separate too highly between the particular requirements of different generations. He mentions that in the end, it's the group that decides whether a leader succeeds, and in that sense, human-centric management is necessary to every staff member, no matter their age or profession.

And obviously, excellent soft skills. - Frank Marrenbach, EHL IAB Member and CEO of Althoff Hotels In conclusion, human-centricity is a necessary development for dealing with staff shortages, moving employee values, and accelerating technological innovation. By hiring and training individuals who can lead with compassion, self-awareness, and credibility, the hospitality industry can develop an attractive office for many generations to come, improving both worker and guest complete satisfaction.

According to , 93% of worldwide travelers say they desire to make more sustainable options when taking a trip, and 69% want to leave locations much better than when they showed up. And as the need for eco-friendly practices is increasingly acknowledged and acted on, those at the forefront are already taking it a step further.

The Evolution of Support Systems in 2026
  • Markus Venzin, CEO EHL Group Where sustainability measures success by what is lowered or prevented less carbon, less water, less waste regeneration, in contrast, focuses on creating a favorable impact. Instead of merely offsetting damage, regenerative hospitality intends to develop brand-new worth not only for its visitors however for its entire environments.

The hospitality industry can contribute to regeneration in different methods: by replanting mangroves, producing biodiversity, supporting regional ecological groups, or collaborating with regional environmental efforts to develop significant guest experiences. by providing spaces to regional groups, producing a center where locals can satisfy, or inviting regional artists to perform. by training and hiring locals, or dealing with local suppliers.

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To decrease ecological and supply chain threats. For brand differentiation. The foodservice market is distinctively placed to positively affect social and natural surroundings, customer health, and the economy as it touches many lives every day. Hotels and dining establishments can affect sourcing, design more health-conscious menus, promote social dining practices, and foster openness and development in their operations.

They can respond to the growing need for food that is not just satisfying but also supportive of guests' personal and the planet's well-being. Adopting a more regenerative method is frequently seen as costly and reserved for niche, premium brand names. There requires to be "a balance in between immediate functional requirements and long-term environmental objectives, placing sustainability not just as an ethical imperative however likewise as a driver of competitiveness and strength in the developing foodservice landscape," as Dr Martin-Ross states.

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